15 November 2022 · Cultural Investment

First art acquisition — Kashmir enters Polish contemporary art market

Kashmir Limited has completed its first acquisitions of Polish contemporary painting, marking the group’s entry into the art market as a strategic investment vertical. The acquisitions, approved by the Board, reflect the founder’s longstanding interest in the visual arts and a conviction that contemporary Polish art represents an undervalued asset class with significant long-term appreciation potential.

The initial acquisitions focus on works by emerging and mid-career Polish artists, selected on the basis of artistic merit, market trajectory, and alignment with the group’s broader cultural investment philosophy. The Board has approved an initial acquisition budget and established a framework for evaluating future purchases, including requirements for independent valuation and provenance documentation.

The art collection will be managed as a long-term cultural investment alongside Kashmir’s core portfolio of publishing, media, and hospitality assets. The Board views art as a complementary asset class that offers diversification benefits, inflation protection, and alignment with the group’s commitment to supporting European cultural production.

Collection management infrastructure, including professional storage, insurance, and cataloguing systems, will be developed in the coming quarters as the portfolio grows. The Board has indicated its intention to build a meaningful collection over time, with a disciplined approach to acquisition and a focus on quality over volume.